Looking at a few media trends in the digital age
Looking at a few media trends in the digital age
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What are a few of the ways smart devices have changed the way we take in media? - continue reading to find out more.
In the current digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to view videos and gain access to media. Nowadays, many social media channels are offering endless feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a series of selected material and interact quickly, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used more often for news and academic purposes, not just for home entertainment. Subsequently, this pattern is changing the way people are proactively looking for and counting on to receive information, in a faster, much shorter and more accessible format.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which people are getting their information is also shifting. Individuals are progressively turning towards online news sources, rather than viewing television, to learn about ongoing worldly affairs. Nevertheless, concurrently, due to a constant flow of knowledge, people are coming to be overwhelmed by substantial amounts of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and much easier to navigate. These days it is common to see news channels that have mass followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been essential for supplying individuals with dependable and authenticated news sources, in a format they can readily interact with.
Recently, with the growth of digital content, the way in which individuals consume content has evolved significantly. For several years, traditional tv was the primary source of home entertainment for the majority of people. Nevertheless, ever since the advancement of streaming platforms, many audiences are turning away from scheduled television, particularly among younger people. Instead, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly evidences the shift in audience consumption practices. These services are popular for permitting people to watch the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a prominent media consumption habit among audiences today. These changes demonstrate the move towards more info user-controlled viewing interests in the marketplace.
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